1. Normally, Integrated Marketing Communication perform the function of co-ordinating various types of promotional activities like for example, media, different modes of advertising personal selling mode, direct sailing, sales promotion, sponsorship as well as public relations. With proper Integrated Marketing Communication, different promotional activities that is necessary for constructing a unified, customer oriented promotional message (BOONE, 2018). Through, integrated marketing mix, it becomes easier to prepare a complete database comprising customer information, brand preference and carryout certain lifestyle consideration or consumer behavior.